As the 2026 European leagues entered their final stages, Manchester City’s official online store suddenly announced a cheap haaland jersey instantly triggering a buying frenzy among fans. The sale covered the 2025-26 season’s sky-blue home jersey, the dark green away jersey, and the Champions League exclusive version, with discounts ranging from 35% to 50%. The children’s version was offered at a record low of €39. According to Manchester City’s retail director, this clearance sale was to make way for the newly designed jerseys for next season, but on the first day of the sale, website traffic surged by 470%, causing the server to crash – proving that the Norwegian legend’s commercial appeal is second to none in football.

The brilliance of the sale lay in its “tiered pricing” strategy: the basic version was reduced to €55, while the deluxe version, featuring Haaland’s signature and number and a Champions League patch, was priced at €89, nearly half the original price. Even more surprisingly, Manchester City launched a “Foden + Haaland” double jersey bundle, priced at only €120 after the discount, jokingly dubbed by fans as a “wallet-saving solution for the attacking duo.” Data shows that within 72 hours of the sale starting, Haaland’s jersey sales exceeded the combined sales of all other Manchester City players’ jerseys, with approximately 28% of orders coming from the US and Chinese markets, demonstrating the continued expansion of the Nordic striker’s global influence.

However, the special price also sparked discontent among some early buyers, who accused the club of “backstabbing” those who purchased at full price. Manchester City quickly responded, offering equivalent points compensation to customers who purchased at full price within three months, which could be used for next season’s jersey pre-orders. This crisis management not only quelled the controversy but also laid the groundwork for pre-sales in the next season.